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Case Study 02

Merge Quarter

Merge idleUnityiOS, Android
The brief

What we set out to prove

A merge-idle in the Travel Town / Merge Mansion lane - orders on a board, a town that upgrades when you complete them, and a collection book that gives people a reason to merge past the order they needed.

The challenge

What made it hard

Merge games print money when the board is readable and the meta has a next thing. They fail when orders need items you cannot see a path to, or when the town upgrade is just a skin with no new board space. We wanted 150 orders that always have a legal merge path, and districts that actually change the puzzle, not just the wallpaper.

Our approach

How we solved it

The board is 7×8 with a locked rim that opens as the district upgrades. Each district has 25 orders. Orders are generated from a recipe graph so we never ask for a tier-8 item before the player has seen the chain. Energy is the session gate (typical 5-8 minutes), not a fake fail. Collection book sits beside orders: extra merges fill sets, sets unlock a board booster. No ads on the merge action itself - rewarded ads refill energy or speed a generator, never skip an order.

Campaign structure

6 districts × 25 orders = 150 campaign orders

Session: 5-8 min, 2-4 orders per session

  1. District 1 - Market Row25 ordersBasic chains: crates, tools, food
  2. District 2 - Workshop25 ordersTwo generators, split recipes
  3. District 3 - Riverside25 ordersTimed produce, extra board column
  4. District 4 - Station25 ordersTicket orders, combo boosters
  5. District 5 - Hillside25 ordersRare chain, collection sets
  6. District 6 - Plaza25 orders + finaleFull board, event-only chain
Campaign ordersCollection bookWeekend energy eventSeasonal board skin
The result

What shipped

Grey-box testers completed District 1 without stalling, which is the kill-test for merge. Drop-off in District 2 tracked with energy, not confusion. That told us the recipe graph was doing its job and the live-ops lever is energy events, not emergency rebalancing of the first 50 orders.

UnityC#Recipe graphBoard simEnergy + IAP economy
Open lobby

Got a game that needs this kind of attention?

Pitch the problem - we'll tell you which engine, and how we'd prove the fun first.